The internet’s capacity for collective unconscious lives and dies by its ability to generate self-referentiality. It’s the difference between ‘being online’ and being a ‘normie’; you’re either in on the joke, or you’re not. Being in on the joke requires nothing more than being in the right place at the right time, which usually comes about from being available in all places, all of the time. If you manage this, then you can catch the little whisps of information that curl from the top of the digital stock pot, accumulate on the roofs of our agape mouths, perforate our membrain, and generate little self-referential spores of mold that can be self-referenced back to ad infinitum.
Continue reading “Sliced n’ Spread: The Strange Allure of ‘Slowed and Reverb’ YouTube Videos”
The Appreciation Index 