Untangling The Hallmark Thicket

(In this article, I reference a genre of films synonymously associated with the term “Hallmark”. This also covers Lifetime movies, and general made-for-TV movies. You know exactly what I mean, even if the precise label may not fit. In this instance, I’m referring to all the movies currently airing in the UK on Christmas24. If Barthes wrote that some things are signified, and that some things are a signifier, then you know exactly what is being signified by the signifier Hallmark.)

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